During the three and a half years I worked at EuroRSCG Wnek Gosper, I spent much of my time working on Peugeot print campaigns. The brand was not thought of as sexy or aspirational and wanted to be both.
Whilst the TV campaigns set about showing off the main Peugeot models, I could create fun and interesting ads for the GTI range, aimed at petrol-heads and performance fans. In many cases we challenged ourselves to create the most creative ideas without showing the car, unlike the typical ads of the time, and even more so today. Below are a few of my favourites. They all picked up awards or were featured in Lürzer's Archive
Whilst the TV campaigns set about showing off the main Peugeot models, I could create fun and interesting ads for the GTI range, aimed at petrol-heads and performance fans. In many cases we challenged ourselves to create the most creative ideas without showing the car, unlike the typical ads of the time, and even more so today. Below are a few of my favourites. They all picked up awards or were featured in Lürzer's Archive
