I have had a 30-year career as copywriter, art director and creative director. I still love my work and the business, which is why I’m still here. The sectors I have worked in include advertising, content and communications.
I started out as a copywriter at BBH, before adding art direction to my skillset. I worked my way up to creative director, then ECD and finally, founder.
Along the way I picked up a few awards, worked on some famous brands, and developed some strong opinions about what makes great work great.
These days I operate at the intersection of creative direction and strategy. I'm equally comfortable shaping a brand's long-term creative vision as I am rolling up my sleeves and getting into the work itself; be that writing, art directing, concepting, or producing a photo or video shoot.
I care a lot about the people I work with. Building teams, developing talent, and creating a culture where people feel trusted and inspired to do their best work is important. My leadership style has been developed through formal training and self-education. My philosophy is simple: set a clear vision, develop and empower the people around you, and give them the conditions to thrive.
I've worked across just about every channel and format including TV, radio, print and outdoor, digital and social, film and photography. I've worked on famous household consumer brands and micro-campaigns for public sector clients with almost no budget.
Over the years, I have developed an interest in how behavioural economics and heuristics affect our everyday decision making. I have been able to incorporate this thinking into my work over the past eight years with great success. What ties all of it together is a genuine insight and a strong narrative.
During my career, I have been fortunate to have my work recognised at many awards ceremonies. Below is a list of the major wins I have received.
PRCA Dare winner 2025
PRCA Grand Prix finalist 2025
Hermes Gold award x3
Hermes Platinum award 2023
Creative Moment 2020
Creative Circle Silvers x4
Creative Circle Bronze x2
Cannes TV & Cinema Finalist x3
Cannes Press & Poster Finalist x13
D&AD Book x3
Carlton Cinema Advertising Gold
Carlton Cinema Advertising Silver
Eurobest Finalist
Campaign Poster Commendation x3
Campaign Press Commendation
National Newspapers Bronze
D’Arcy MAX Global Awards Bronze
DMA Bronze
Epica Interactive finalist
Creative Circle – Best Newcomer
Creative Review – Faces To Watch