RR magazine is the official magazine for Rolls-Royce Motor Cars in Europe, distributed to owners, potential owners and opinion formers.
As creative director of Dialogue, I was in charge of the look and feel of the RR magazine. I oversaw the redesign of publication in 2016 to reflect their brand position of 'cool, modern luxury'. Shortly after they approached us to develop content for their website as well.
We created stories around key model features as well as adapting content from the magazine. The success of the content lay in its bespoke nature. The content, much like the cars themselves, had to be unique: not something that could be found in a quick Google search. Photography, typography and design all had to be beautiful.
We scoured Europe and beyond for the best emerging fashion designers, architects, artists, photographers, destinations and technological innovations for inclusion. All selected to fit with the brand's idea of 'cool, modern luxury', helping to redefine the brand's image amongst a potential younger and more diverse audience.
Working with Rolls-Royce’s other stakeholders, we produced a rolling content schedule that could feed a channel-neutral content hub for months to come.
Example of full page drop of content
Example of full page drop of content
Example of full page drop of content
Example of full page drop of content
Above are some examples of how the webpage content appeared on the RR website. Below are some examples of the features spreads. Unlike conventional magazine design, I wanted to use different bespoke fonts for different features.
Feature spread
Feature spread
Feature spread
